Introduction to Corporate Events

August 8, 2016

“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” [Maya Angelou]

Marketing and promoting your business can be difficult at the best of times. People hate being pushed into a purchase and sold things they don’t want. They love being paid attention, time, and genuine interest. And of course, it all has to do with emotions. As human beings, we make important decisions, particularly purchases based on emotion. So as a company marketer or owner, speaking directly to your customer’s emotional needs is highly important and can prove very successful in making sales and business leads.

One of the best and most unique ways of striking an emotional chord with your target audience is, of course, through a live event. There is no mistaking that a physical space, that speaks to all of the senses of sight, smell, sound, touch, and taste, is much more productive at converting customers than any print, online or television ad. But that’s not to say it’s an easy feat by any means. Lucky for you, this Complete Corporate Event Planning Guide provides a step by step solution to ensure your event is pulled off perfectly. Best of luck!

Why running an event is good for your business

Hosting an event for your business isn’t just fun – it’s also really beneficial for a number of reasons. Even during the event planning, you’ll make new business connections, from the people you’re working with to plan it, to the people you hope to invite. The planning of an event itself can be an excellent method of creating awareness around your business and product / service – particularly if you choose to promote the event locally, online or in the media. During the event, you’ll have an opportunity to further promote your business to attendees and may even be able to sneak in a sale or two! Even better, why not make your event a charitable affair, helping to bolster your local community or other organisations! The main goal of hosting an event is to boost your business, so be sure to have clear and concise goals before you begin.

Target Market

Whether you’re planning a multi-targeted event like a charity gala for 400, or a small event such as a sit-down dinner for ten, you’ll want to ensure that your event appeals to your target audience. If you’re aiming to draw in a young audience, don’t be afraid to add some zing to your event, but don’t over complicate it. For a philanthropic group, you’ll want class all the way. If you’re hoping to draw more of one particular gender, it’s reasonable to create a very male or female-focused event that speaks mostly to their wants and needs.For a highly targeted event, even consider throwing an event that is central to the target market, but a little removed from your brand to grab their attention. For example, just say you wanted to attract more young men to your home décor store. You could make the event all about your products, but you’d do so much better attracting your target audience if you held a sporting event (for example) and perhaps used your home décor products to furnish the event.